Touristification is now online!

Tourism is a changing market. Recent trends have shaped a new archetype of tourist in Madrid. Culture is no longer the main reason to visit the city but gastronomy. More bread, less culture. More calamari and less churros. Tourist used to go to museums, Visitors to restaurants.

These slogans are the starting point of the project Touristification, that aims to describe the impact of tourism and gentrification in Madrid by means of the study of trends, the analysis of the p2p apartments and an Atlas describing the whole phenomenon.

La Casa Encendida and Ariadna Cantis, curator of the meeting, in collaboration with Mar Santamaría and Pablo Martínez, directors of 300.000 kms, have brought together a numerous group of experts to analyse the reality of tourist accommodation and how this transformation has modified the urban landscape.

The experts participating in the meeting will include José María Ezquiaga, architect, urban planner and sociologist, who is director of the housing research group, ETSAM; Mar Santamaría, architect; Jesús Leal, sociologist; Julio Vinuesa, professor of geography; Mauro Gil Fournier, architect at the VIC collective; Aurora Adalid, resident of the centre of Madrid; Agustín Cocola, geographer and expert researcher; Xavier Monteys, architect and expert in housing and Álvaro Luna, of the Housers community.

After the meeting with the experts, the project has been presented in a full-house auditorium.


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we are awarded with STARTS PRIZE 2019

Grand Prize – Innovative Collaboration: Awarded for innovative collaboration between industry or technology and the arts (and the cultural and creative sectors in general) that open new pathways for innovation.

S+T+ARTS=STARTS – Innovation at the Nexus of Science, Technology, and the ARTS: STARTS is an initiative of the European Commission to foster alliances of technology and artistic practice that effectively implement European policymaking to nurture innovation and that benefit the art world as well. The focus is on people and projects that contribute to mastering the social, ecological and economic challenges this continent faces.

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