Volveremos app report

How to evaluate commercial revitalization policies?

In the framework of the local commercial dynamisation programme ‘Volveremos’, promoted by Zaragoza City Council, 300,000 Km/s has collaborated in the evaluation and visualisation of the 2021 campaign.

The main objective of this observation was to obtain key indicators to evaluate the work carried out to date, and to identify challenges and improvements to the programme in the next campaign.

To this end, we have studied the data generated by the ‘Volveremos’ app itself to obtain a clearer picture of the transactions carried out, the behaviour of users, the sectors that have most beneficed, and the spatial distribution of the programme and its profits.

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Ayuntamiento de Zaragoza

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