AJAC at Festival Model 2023

Event: A New Paradigm

Pablo Martínez, co-founder of 300.000 km/s, participates at a debate about the new reality and the future challenges of the new generations in architecture, design and urban planning.

In a context of the changing figure of the architect and one which is marked by climatic, social and economic emergencies, the profession of young people in architecture, design and urban planning is evolving towards new horizons with changing obstacles.

Who are the people who will design the future? Architects and urban planners designed the city of the last century, but society, the city and the profession have evolved. The paradigm of the architect as a single voice in the development of urban spaces has been broken and new optics and more collaborative systems have been incorporated with the intervention of many more areas of society. The Agrupació de Joves Arquitectes de Catalunya (AJAC) wants to reflect and debate these changes. Where are we going? What are the new benchmarks? What values define the new generations of architects? What sets us apart from past generations? Does a common collectivity exist? What is the state of health of the working conditions? What difficulties for survival do we share? Is there a fractalization of professional sides?

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‘Demà Futur’ Conference

Defining the future Catalonia

Mar Santamaria spoke at the Prospective Conference of the Government of Catalonia. With this event, the Government of Catalonia aims to delve into knowledge and reflection on the future of Catalonia. The main objective of the event was to create a space for debate and dialogue among experts, representatives from businesses and institutions, and the general public, to share visions and future proposals around the application of artificial intelligence, the development of biomedical research, population ageing, the effects of climate change, the growth of inequalities, and political polarization will transform our country and the lives of citizens.

Her participation was part of the roundtable titled ‘Innovation as an impulse. How do organizations anticipate the future? The debate focused on the role of innovation and the challenges that innovative companies face in developing cutting-edge methods to tackle future challenges.

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Innovation and Inequality Forum

A Territorial Approach

The Cotec Foundation for Innovation and the Gijón City Council organize the Innovation and Inequality Forum for the second consecutive year.
The conference features numerous national experts who will analyze the responses offered by innovation to different inequalities related to the territory, such as regional gaps, urban inequalities or the demographic challenge.
Mar Santamaria, co-founder of 300.000 km/s participates at the session on urban inequalities.


Reinventing the Building at Consentino City

Tomorrow Building - Smart City Expo World Congress presentation

Mar Santamaria, urban planner and co-founder of 300.000 Km/s participates in the series of debates ‘Reinventing the Building’, organised by Consentino City Barcelona in collaboration with Only Media Web. Together with Pilar Conesa (curator of the Smart City Expo World Congress) and Miquel Àngel Julià (Board of Architects of Catalonia), the debate revolves around circular economy strategies, digitalization, efficiency, resilience to climate change, and zero-emission buildings.

The discussion has been published as a podcast in the radio show Perspectiva from Catalunya Radio.

Listen to a radio broadcast about the event on Catalunya Radio.


Building Futures with Cities

Mar Santamaria, urban planners and co-founder of the think-tank 300.000 Km/s participates at the culturtalks of ETSALS.

300.000 Km/s bring together experience in strategic and integrated urban planning, participatory processes and data analytics for public policies, with a common goal of responding to the need for a green transition, fuelled by digitisation and leaving no one behind.

They have solid experience advising a variety of urban agents, including public administrations, scientific institutions, non-profit organizations and citizens’ groups.

Their pioneering work in the field of urbanism has been recognized for its innovative quality and its impact on social transformation by the European Commission (S+T+ARTS Prize 2019), the Premio de Urbanismo Español 2019 and the Premi Catalunya d’Urbanisme 2020, among others. Our work has been exhibited at international cultural institutions, including the Festival Ars Electronica (2021 and 2019), BOZAR Bruxelles (2020), the Chicago Arts Institute (2015) or the Centre for Contemporary Culture in Barcelona. They have also created specific contents for the Venice Architecture Biennale in the Catalan (Air/Aire/Aria 2021) and Ukrainian Pavilions.


‘Cities and their Theses 1970-2020’

Mar Santamaria and Pablo Martinez, founding partners of 300.000 km/s, gave a lecture on analyzing the data of the urban, demographic and forest expansion of 12 Spanish cities during the last 45 years.



City Science and Data

The representation of data from various and diverse sources allows us to read the city in other ways, but what are these ways? What can and do we want to look at? Do they allow us to observe inequalities and vulnerabilities, for example? But then, do we have the right data? Data reveal another city and look at its spaces in different ways: can we combine data and maps of active mobility, heat, income or age, public spaces, green spaces, available facilities? Halfway between performance and conversation between people working with data and the city, we want to discover a rich, diverse and complex urban landscape. The overlapping of several points of view will accompany us on this journey.

Modeling the City with Data

Today, different research groups are exploring the use of data and methodologies to build models from which to describe, discover, predict or simulate urban phenomena as if they were laboratories of reality. This description is key at a time when we must reorder cities to meet the challenge of climate adaptation. A radical change that also has consequences for social justice, health and care, emerging economies and new mechanisms for participation. Knowledge that, for the first time, is capable of being reproducible worldwide. All these reflections are the starting point for the latest issue of the journal ZARCH (published by the University of Zaragoza) which, under the title Forma y comportamiento: modelar la urbanidad, reflects on this paradigm shift and the challenges it poses. In this session, the content of the magazine is presented in the form of a round table with some of the authors of the articles (among which Maria Buhigas, Pau Solà-Morales and Esteban Moro stand out). Moderated by Pablo Martínez, co-founder of 300.000 km/s, and Sergio García (editors).


Ágata Hub, the Data Ecosystem Event

Mar Santamaria, co-founder of 300.000 km/s, gave a lecture at Ágata Hub in Bogotá, todiscuss cutting-edge advancements related to the application of data technologies and cities.

Affordable Housing Atlas

Ana Badenas Izquierdo, architect and urbanist at 300.000 km/s, presented the website that pretend to be the global reference in knowledge, good practices and Data around affordable housing. She made a demo of the first Dynamic Atlas structured with the taxonomy of barriers defined by an international committee, in which an user can compare and access in an unique space more than 4000 indicators from global data bases, and find geo-referenced best practices around the world. The platform has stablished global alliances with different international partners to build a new collaborative way to focus on this challenge.

Marta Vall-Llossera from CSCAE, Ruth Schagemann from ACE CAE, Pablo Romaní from Savills España, Ivan Blasi from Fundació Mies van der Rohe and Ana Moreno from OnCities2030, joined the session for a debate.



Engaged with better cities