She discussed about the need to put digitalization st the service of citizens with lavio Tejada Gorraiz from Arup, Rubén Rosales Patón from Telefónica and Raffaele Sisto, from Smart & City Solutions. The session was moderated by the director of the Observatorio 2030 CSCAE, Angela Baldellou.
Some of Mar’s interventions have been highlighted in the report of the event:

“Data related to the city must be digitized and used efficiently. We will not be able to work with what we do not know how to digitize. Furthermore, we must include in this ecosystem the citizens, who having very good knowledge of the environment, manage data that can be very valuable for the development of new applications.”

“Business data has incredible potential at the urban level to explain many aspects, such as tourism flows or mobility. In this sense, to achieve effective management, we must look for win-win situations so all parties benefit from it, both the city and the company.”

Pablo Martínez, co-founder of 300.000 km/s, participated as a speaker at the Urban Digital Twins to Face Real-Time Challenges session at the Enabling Technologies stage, within the Smart City Expo World Congress in Barcelona, where he shared some examples of urban digital twins that provide data about the experience citizens have of their cities.

On this basis, over the course of a year, we worked in collaboration with the city council, the EIB and a dedicated team of experts (led by OCA Global and Zaida Muixí), concluding with the drafting of a gender atlas . The Atalante di Genere intens to help describe and disseminate the different dimensions of gender inequality. It aims to be a tool that empowers citizens to understand the gender gap that coexists in their urban environment, allows technicians to develop new policies and allows EIB to evaluate their future inversions within the city to guarantee an integrated gender vision.

Within the framework of this program, we have developed the project ‘Embarriados’. This research arises from the hypothesis that our current production model is going to change, and so are our cities. This change is driven by the ecological transition that we must undertake because of climate change and energy crisis, and that clearly urges us to reduce mobility in urban environments and in the territory. The challenge arises from the speed of these transitions: we need data that will allow us to anticipate the potential negative impacts, to prevent them and to design the necessary policies and actions.

Thanks to the data collected in Spain about mobility during the COVID-19 lockdown, we have determined the areas where the mobility reduction will be more difficult. In the future, their inhabitants will have a profound disadvantage in the new productive scenarios and, therefore, a greater vulnerability. It is necessary to identify these situations to prepare the urban environment adequately, taking advantage of the ecological transition to be a more sustainable and equal society.