Unveiling the city symbolic values

Besides of its important role as a driver of culture (and the visitor's economy), heritage embodies the symbolic relation between citizens and their city. Most relevant monuments have catalysed common social values for a long time. However, the disruption of social networks and other digital tools has radically transformed the identification and beloging processes, to the point that identities are not only physical but digital. In this context, we need to address both the conservation of heritage sites and the creation of new symbolic values associated to the traces that citizens create in the digital world.
On the other side, we need new mechanisms to help communicate knowledge about public heritage, engaging civil society in its classification and other identification processes.

We have actively promoted the creation of several interactive platforms to disseminate heritage. We have also helped different stakeholders to create digital narratives based on heritage.